Google Analytics Seminars for Success - Boston

Google Analytics Seminars for Success - Boston

Monday, April 27, 2009 at 8:30 AM - Tuesday, April 28, 2009 at 4:30 PM (ET)

Boston, MA

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Ticket Information
Ticket Type Sales End Price Fee Quantity
Both Days (Recommended): Introduction, User Training and Advanced Technical Implementation Ended $498.00 $9.95 N/A
Day 1: Introduction and User Training Ended $249.00 $6.23 N/A
Day 2: Advanced Technical Implementation Ended $249.00 $6.23 N/A
Event Details

Learn the basics or expand your knowledge of Google Analytics at EpikOne's acclaimed training series, Google Analytics Seminars for Success. Google Seminars for Success is officially sponsored by Google™, so you can trust receiving the most accurate and up-to-date information on the best practices for Google Analytics and Google Website Optimizer. Our in-person Google Analytics training covers everything from basic setup to advanced visitor segmentation to keyword optimization, including new GA Enterprise features. Seminars for Success is priced at $249 per day and includes a $50 AdWords Credit!

If you have quesitons or require further assistance with registration, please contact us at info@epikone.com , via Live Sales Chat or call 1.877.273.9921

 

Seminar Topics

April 27th: Analytics Overview
Instructor: Justin Cutroni, Director of Analytics, EpikOne
8:30 - 9:00am Check In
9:00am - 12:00pm Morning Session
  • Introduction to Web Analytics
  • Website testing with the Google Website Optimizer
  • Google Analytics Reporting Features
  • Sharing GA Data
  • Custom Dashboards
12:00 - 1:00pm Break
1:00 - 4:30pm Afternoon Session
  • Understanding Site Visitors
  • Tracking online marketing campaigns
  • Evaluating site content and user navigation
  • Understanding Goals and Conversion Funnels
April 28th: Technical Implementation
Instructor: Justin Cutroni, Director of Analytics, EpikOne
8:30 - 9:00am Check In
9:00am - 12:00pm Morning Session
  • Powering your business with Google Analytics
  • GA architecture overview
  • Learning about Regular Expressions
  • Improving your data with filters
12:00 - 1:00pm Break
1:00 - 4:30pm Afternoon Session
  • Setting up Goals and Funnels
  • Implementing E-Commerce Tracking
  • Configuring Custom Segementation
  • Introduction to Event Tracking
  • Tracking websites with multiple domains/subdomains
  • Code customization


About the Instructor

Justin Cutroni Google Analytics Seminar Leader

Justin Cutroni
Director of Analytics, EpikOne

Justin Cutroni, Director of Analytics and Testing for EpikOne, has consulted with hundreds of organizations around the globe to optimize their use of Google Analytics. An analytics industry leader, widely read blogger and author of Google Analytics Shortcuts from O'Reilly, Justin will provide best practices for analyzing and optimizing your implementation and marketing initiatives with Google Analytics.

As an analyst, Justin draws on a wealth of experience managing and executing web analytics projects for clients to optimize their online presence using data. In his position at EpikOne, Justin is responsible for enterprise class Google Analytics consulting, managing web analytics consulting projects, designing and executing website optimizations tests, designing internal methodologies to deliver web analytics solutions, and evangelizing web analytics and Google Analytics.

 

Additional Info

Information about the venue can be found at the Omni Parker House Hotel web site

 

Cancellation Policy

In the event there is insufficient enrollment in the course, you will be notified by email and refunded your full registration fee. Cancellations must be made within 15 days of the scheduled event. There will be no refunds for cancellations with less than 15 days notice, or no-shows. When canceling, please provide written notification via email, including attendee name, to info@epikone.com. Refunds will be issued to the credit card that was used to make the original purchase.

If you have quesitons or require further assistance with registration, please contact us at info@epikone.com, Live Sales Chat or call 1.877.273.9921

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